Pepsi plans to place giant advertising in the night sky by satellite
The Russian company StartRocket, which we wrote about in January – then it had no customers on the horizon yet, said that it intends to launch a cluster of cubsats into space, which will act as an “orbital billboard”. Huge advertisements will be projected on this billboard right in the night sky, like artificial constellations. And the first customer will be PepsiCo. She uses this system to promote "a campaign against stereotypes and unjustified prejudices against gamers" as part of an ad for the energy drink Adrenaline Rush.
Soon Pepsi ads will even be in the sky
Yes, the project sounds like a tricky joke. But Olga Mangova, a PepsiCo representative in Russia, confirmed that cooperation is real.
“We believe in the potential of StartRocket,” she replied. “Orbital billboards are a revolution in the communications market. That is why, on behalf of Adrenaline Rush – PepsiCo energy drink in Russia, which supports everything new and non-standard – we agreed on this partnership. ”
About the plans of StartRocket to highlight advertising the night sky became known in January. The company plans to use small satellites – Kubsaty – with Mylar sails, which will reflect sunlight to Earth at dusk in the early morning or evening.
“We are ruled by brands and events,” said project leader Vlad Sitnikov. “Supercup, Coca-Cola, Brexit, Olipiada, Mercedes, FIFA, Saprim and the Mexican wall. The economy is the circulatory system of society. Entertainment and advertising is his heart. ”
This idea caused a strong reaction from people: very few people want to see annoying ads in the sky. Rumor has it that knocking down such satellites should be legal. And scientists are also concerned about this idea.
“Launching such art projects without any commercial, scientific, or national goal seems unwise,” said Patrick Seitzer, a professor at astronomy at the University of Michigan.
Meanwhile, StartRocket claims to have tested the technology using a helium balloon, which brought one of the reflectors into the stratosphere, where it was visible from the ground. Now the company will be preparing to put the system into orbit as early as 2021. For $ 20,000 you can buy eight hours of advertising in the night sky.